Vince Opens SKyPAC with Lots of Surprises

To Truly Reach Your Brand’s Audience, Picture Yourself In Their SeatsAt Peppercom Strategic Communications, where I work as director of digital strategy, we have refocused ourselves in the past couple of years around the philosophy of the audience experience. The principle is as simple as it is elusive: that companies can communicate more effectively, more honestly, and more satisfactorily with the audiences they seek to reach if they can empathize with those audiences.

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Author: admincw